22 Oct Website map: the optimal way to do it.

We all know that a neat website that offers all the information we are looking for is always a website we spend more time in. So we must take care of the distribution of the content we put there so it always as a certain harmony that gives the user a great experience.

Today we are going to talk about the things you need to take care of for your website to have the optimal structure and keep your visitors interested:

  • A proper navigation menu: your page shouldn’t have any more than 7 tabs (or pages) as this should be a summary of the most important information that your visitors need. A lengthy menu can distract the visitor and also not be very esthetic. Same for the submenus, you cannot give more than 5 options in a vertical submenu, when you have more than this amount it is best that put it into a horizontal submenu.

Menus can vary depending on the companies and their content. The most common pages used in most sites are: About, Products, Contact. The Home tab is an intuitive standard, and you know in most websites, that you can click on the header logo to take you back to the home page.

  • The number of sections of the home: unless your website is a one pager (those that tell a story as you go down) your site should not exceed 5 sections.

You will always have a header, the must important and catchy info about you, then sections where you highlight the most relevant things that you want others to know about your company and finally a footer where you give all the contact information and make it easy for them to find it without going through all the website.  Therefore a simple scheme should look like this:


Make sure that each section has a title and guarantee that visitors understand the information he/she is going to read.

  • Images and aligned text: Images are very important to your site because it makes it way more attractive and allows us to capture our visitors’ attention. You must be very careful when you map your web because as you arrange your pictures it will affect how the text is read too.

If you have, for example, square images you will need to ensure that they are well distributed on the width of your page from side to side, if an image is wider then the others, you will need to set columns and complete the blank spaces with text.

Remember that you must care about harmony therefore always try to make your images in every section the same size. The same for the text, if you make 3 line paragraphs, all paragraphs should be similar.

The architecture of your site is always something that SHOULD take hours of your time, sit down and think about what you want to transmit and then begin to create every section. We call this MAPPING.

To map your content we suggest you make a Word document and start mapping out the content page by page, organizing the information that will be featured on the website by topic or titles, starting with the homepage. After you define all of this, you will be able to create a mock up and clearly show how you want every piece of information to be exposed.



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