07 Sep How to attract clients on internet?
Have you ever wondered why calls, e- mails and visits sometimes don’t work, despite both being very followed? Well, there is evidence to the claim that the market is saturated with so much propaganda and customers no longer want to hear the same stories, they want something different, something of VALUE.
The need arises to find a different way to offer our products and services, and that is way the creators of HubSpot (a company that sells a digital marketing software) defined a term called INBOUND MARKETING.
The INBOUND basically consist on ATTRACTING CLIENTS with content instead of searching for them in the traditional way.
The three fundamental pillars are: SEO (Search Engine Optimization), content marketing and Social Media. The premise is that you can offer potential clients content of value that ignites their interest in your offerings.
Now, we will tell you what each one of this pillars consists of, and how to apply them the best way possible.
First there is SEO, which refers to the positioning of your website in the top results of the most popular search engines such as Google, Yahoo! and Bing.
For example: Let’s suppose that you own a hotel in a small colonial city in Latin America, let’s say Granada, Nicaragua. Then a tourist who is looking for a place to stay in their visit will probably search Google for “hotel in Granada Nicaragua”. He will receive a list of websites or Social Media pages that are well positioned in a Organic way (meaning they didn’t pay for an ad to be at the top.) The client will probably visit one of this sites that appear in the first page, and stay in one of those hotels.
Let’s se how this works in the next image:
Therefore if you consider the importance of your hotel showing up first in the search results and convert that lead into a client, then your site should:
- Have meta tags (keywords) written title and text.
- Save images with names that relate to your business.
- Use Link building.
- Integrate your social networks in your website.
- Promote your site in other websites, as many as possible.
The second pillar is “Content Marketing”.
This is one reason why Inbound exists, and is based on sharing content in your digital mediums that is attractive, that can educate and inform without falling into the kind of content that looks like a “sale”. This is no simple, but some ways you can do this is through:
- Quality images that allow you to be visually appealing.
- Infographics when you need to report on a process, statistic or condensed information.
- Videos when you want to make tutorials or explanations of something.
- Magazines, ebooks or apps.
- And the king: “A blog” when you want to consistently post about topics that you want to share with potential clients.
Last but not least, your social networks.
Social networks are friendly for search engines (especially Google) so if you update regularly and share good content you probably earn a good rating from Google, therefore they will index you better and your website will be located on the front pages. In conclusion, these small types of inbound will help you get your followers interested in your brand, get them to want to interact with you and to become potential clients, all you have to do is provide VALUABLE CONTENT.