16 Oct 6 metrics you must check on your website
Having a website today is more than just presenting who you are to customers or just having an online presence. In this day and age, its important we give the investment of a website an added value, and for this to make sense, we need to constantly evaluate the impact of what was created.
Therefore you should pay special attention to the metrics that you have access to and they are made available to you with different tools, the must famous one being GOOGLE ANALYTICS (Google Analytics gathers intelligence on visits and traffic in your website).
The data this tools present give gives a you a general idea of the behavior of visitors to your website. Here, we’ve highlighted the 6 most relevant metrics you need to monitor to make the best decisions about your content.
1. Bounce Rate: This rate tells you what percentage of the people who visit the home of your website, doesn’t visit any other subpage. A higher rate than 50% can let you know that something is not working on your site. This means people are not interacting with tour site and it can mean that either your design is wrong, or that your content is not engaging enough.
2. Landing pages: Are these pages to which visitors are coming and staying longer. This indicator lets you know what is making the user stay longer, so have an idea of how the content and which content is engaging them and you can use that leverage to highlight special sections, and reapete that strategy elsewhere on your page.
3. The sources of traffic: as we told you before, link building is one of the practices you must apply to help your page get a higher score by the Google robots, this will position you well on the search engine. So it will help you have different traffic sources. Whether people go to your website because they found you in your social networking profiles, on a page that is not yours or by organic search, using this metric, lets you know what’s working better.
4. Access device: Knowing exactly from where your customers are looking at your website will help you improve user experience. It can probably help you evaluate possible strategies such as launching an application.
5. Demographic and geographic data: The age, sex and geographic location of your visitors is always an important thing to know about your audience, this will help you take a broader view of what you are getting, and to focus your marketing efforts towards the segment you want, backing results up with hard data.
6. Conversions: this is one of the best things about google analytics, because you can set specific goals and measure whether they are being achieved. For example , if you sell online, and want to have an ecommerce conversion goal, after a while you will be able to pinpoint exactly how many people are actually buying in comparison to people that visit your site, and what factors influenced the purchase.
We hope you are already measuring this on your site. Being online is no longer enough , if you made an investment in a kickass website, you have to squeeze as much juis out of it as you can and start studying your visitors even MORE!